It doesn’t have to be like that

Have you ever read a press release, white paper or other business document and finished more confused than when you started?

We all have. Too many people in business–even communications professionals who should know better–resort to jargon, buzzwords, cliches and aphorisms when simple declarative sentences and plain language would communicate the meaning much better.

If you’ve ever warned against boiling the ocean or counseled your readers to stick to their knitting; if you can fill six pages with information about HVMs in an RRS environment, without necessarily knowing what the acronyms stand for; if you leverage synergies and surface resources in preparation for making the ask–this blog is for you.